How to Find Commercial Moving Leads Using Biscred

Generating leads in the commercial moving space can be a challenge because of the competitive nature of moving companies — and the lack of repeat business. You may only do business with a customer for a single job. Their next move may not be for another 10 years. 

Traditional lead generation methods may not be as effective for commercial moving. Common prospecting and lead generation techniques include:

• Paid advertising

• Lead services, free or paid

• Commercial moving bidding sites

• Networking and referrals

That last point, referrals, can be your most valuable lead generation method. But growing your referral network can feel like a moving target when you don't know who you're missing.

Relying on traditional lead generation tactics alone can create gaps in segments of your audience. With Biscred, you can enrich your existing contact data and find CRE property managers, property owners, agents, brokers, and other professionals you haven't connected with yet. We built the Biscred platform specifically for commercial real estate businesses trying to gain a competitive edge. Learn more about how Biscred can work for your commercial moving firm by setting up a demo with us today. 

Build Your Referral Network With Biscred

Biscred’s advantage is the continuously updated, detailed information on more than 5.9 million CRE professionals and over 663,000 companies. We include CRE-specific data filters so that your commercial moving company can target the industries you want. 

Step 1: Filter by audience industry

Commercial moving referrals can come from CRE brokers, operators, and property managers, for example. We will target these industries in Biscred to see potential contacts you can build relationships with. We’ve found:

• 54,000 CRE broker companies and 613,000 people

• 21,325 CRE operator companies and 469,000 people

• 23,295 property management companies and 303,000 people

• Total: More than 87,000 companies and 1.1+ million people

Step 2: Filter by functional areas

This is a lot of contacts. We can narrow it further to just leasing/brokerage, as this may be the type of job title from which your commercial moving firm tends to get a lot of referrals. 

We now have 28,809 companies and 272,481 people.

Step 3: Filter by location

Next, we filter by a key factor: location. In this example, the company is based on the West Coast and operates within the northwest, including Idaho, Nevada, Oregon, Utah, and Washington. 

Filtering by these states leaves us with 6,189 companies and 73,222 people. 

Step 4: Filter by asset class and more

CRE businesses looking for help with their move often want commercial movers with experience in setting up specialized equipment related to their asset class. In our example of a commercial moving company that specializes in moving and setting up office equipment, we can use Biscred’s asset class filters to narrow our search further to just the office asset class. 

The result is 1,070 companies and 3,115 people. However, we can filter even further by types of office properties, specific cities or metro areas, company sizes (headcount/revenue), or contacts with email or phone numbers. More filters mean smarter prospecting and the potential to build relationships with referral sources who align with your business goals. 

Does Biscred Replace Lead Lists for Moving Companies?

No, Biscred isn’t meant to replace any lead lists you’ve purchased or supplant the network you’ve already built. Instead, Biscred works alongside your existing prospecting techniques. Here are a few differences between traditional lead generation and how Biscred works:

1. Data Limitations: Traditional lead lists give you a fixed set of contacts with limited context — no asset class, no job function, no seniority. You get a name and maybe an email, but not enough to know if the contact is actually relevant to your business.

2. Missing Audience Segments: Gaps in your network can grow over time, especially if you only tend to work with businesses in a single asset class. You may be missing out on business with a different asset class that your commercial moving firm has transferable skills with. Biscred allows you to filter by asset classes and job titles within any industry.  

3. Quality Control: Traditional lead lists are sold once and rarely maintained. As people change jobs and companies evolve, the data degrades. Biscred's database is continuously updated, so the contacts you reach out to today reflect where people actually work now. 

4. High-Value Leads: Rather than pushing as many leads as possible onto your sales department, you can use Biscred to focus on just the best leads most likely to convert to a sale. 

Biscred’s data-driven approach to prospecting is the smart way to grow your network. We believe in data transparency: We collect information through a combination of machine learning and human database verification. If you find outdated information or incorrect data, let us know and we will credit your account (see Biscred Quality Guarantee). 

You’ve Found Prospects, Now What?

Once you’ve found some leads either through prospecting or referrals, what do you do next? How can a commercial moving company secure business? 

1. The CRE Lead Management eBook provides tips on filtering and managing high volumes of leads collected through Biscred. We show you how to work with lead data, integrate your lists with other marketing tools, and start reaching out to contacts. 

2. If you’re interested in more information specifically about B2B outreach, this eBook on email marketing for CRE contains tips on marketing tools, building email lists, and writing compelling messaging with clear calls-to-action. 

3. To grow your network and get more referrals, a social media presence is a powerful channel for promoting your firm’s expertise. Social Media & Lead Gen for CRE how B2B CRE companies use social media for lead generation. 

4. We bring all of your marketing efforts together in The Ultimate Guide to B2B Multi-Channel Marketing in CRE. We cover multi-channel marketing campaigns, common CRE marketing pitfalls, and why it can give you an edge in the commercial real estate industry. 

Ready to Build Your Referral Network?

Schedule a demo today and see how Biscred works. Get a free two-week trial with 500 credits after attending a 30-minute onboarding call with our team.