Manage CRE Leads at No Cost
Managing hundreds, sometimes thousands, of CRE leads can be difficult and feel overwhelming. If you’ve tried to manually track and engage leads, you’ve probably considered investing in software that handles everything for you. The problem is the associated costs with sophisticated software.
In this eBook, we show you how you can manage all of your CRE leads internally with little to no cost on software or third-party applications.
What’s In This eBook?
This eBook covers some of the alternative lead systems that you can use to drive outbound sales. The alternative lead systems that we suggest are free, customizable, and scalable based on the number of leads that your organization manages.
We cover techniques you can use to filter and manage a high volume of leads. We’ll also show you how to integrate your lead system with other tools to automate following up on potential leads. Finally, we’ll give some tips on lead nurturing techniques that CRE firms commonly employ.
Tools for Lead Management Process
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Google Sheets: A free online spreadsheet tool that can be shared and integrated with other apps in the Google Office suite. Google Sheets can be shared among multiple users and sorted with conditional formatting to make tracking prospects and leads easier.
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Google Calendar: An app that can be integrated with Google Sheets for setting reminders on when to follow up on leads.
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Mailchimp: A free email marketing service that allows up to 2,000 contacts and 10,000 monthly sends (paid plans handle more contacts and sends); useful for making newsletters for nurturing leads.
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LinkedIn Groups: Take advantage of your owned media by making a LinkedIn group to discuss industry-specific topics and start new conversations with CRE thought leaders.
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Slack Channels: Create a Slack workspace to share with your community and discuss CRE topics in a more private, community-like space.
