How Biscred Built the Biggest CRE Prospecting Tool in the US

Biscred started with a team of 120 researchers, data scientists and technologists and 1.5 million contacts, each with 5 associated data fields, amassed over 14 years in the commercial real estate industry.

"Our goal was to take all of this data and build a user-friendly database where businesses could build their own tailor-made prospecting lists," Gabriella Wallking, vice president of growth. "We asked ourselves, 'How can we use all this data to cut lead prospecting time in half for sales teams?'"

This is where Biscred comes in. Biscred's CRE data houses contact information for:

• 550,000 companies in and adjacent to commercial real estate

• 4.3M professionals working in CRE and for CRE-related companies

  
  

And we are adding to our database continuously.

Not Another CRE Software!

Various B2B platforms have emerged to help sales teams find contacts, but none specifically for CRE professionals. And while some of these platforms can connect you to the top commercial real estate companies, few, if any, can offer you information about CRE-related companies of all sizes and industries, plus working professionals at all levels in markets across the U.S.

Biscred is not just another CRE software tool. It's a prospecting platform that makes CRE-specific data accessible for sales teams in industries such as proptech, brokers, architecture, construction, lenders, services, materials suppliers, and B2B industries looking to work with each other in the CRE industry.

The platform merges “people-level data” — contact information typically found using tools that offer spotty coverage of the CRE industry — with industry-specific information, such as industry classification, asset class and job function. 

Learn more: 24 Ways Biscred Classifies CRE data

Commercial Real Estate Data: How We Started

Biscred was designed by sales and business development pros for sales and business development pros. It was built with one goal in mind: Save sales, marketing and business development teams' time, energy and frustrations so they can grow their businesses.

“There are a ton of B2B lead tools and CRE platforms out there, but none is this robust and built specifically for the commercial real estate industry," Tyler Fisher, head of sales at Biscred. "Not only that, but so few of them actually think about the salesperson, their workflow and the insane amount of time they have to spend to use a prospecting tool effectively."

A sales representative looking for CRE contacts and information can log into Biscred to search for industry professionals and information on companies both large and small to find sales targets and create lists with key contact information.

Search Beyond Top Commercial Real Estate Firms

Beyond searching for people and company names, users can enable filters that allow them to search for someone with a specific level of seniority, experience in a certain asset class or individuals located in a certain state or region of the county.

For example, select, “vice presidents within acquisition departments with multifamily experience in the Northeast” and they will be presented with a comprehensive list of contacts.

Real Estate Data Meets Machine Intelligence

At the heart of Biscred is a combination of targeted research and machine intelligence. The team learned from Bisnow’s vast network of CRE professionals and its extensive database, encompassing 14 years' worth of categorized, validated and organized information on one platform. 

Biscred is currently home to millions of data points, with approximately 10K contacts added and validated every week. The database focuses all of this information into seven key data points that sales teams need to sell their products to CRE professionals: name, contact info, title, industry, asset class, and geography.

"A platform like Biscred is a game-changer because while many sales professionals are experts in their products, it can take decades to amass the CRE knowledge and connections they need to connect to a wide range of industry professionals," Rob Armstrong, president of Biscred, said.

“We wanted to build this platform to help with all manner of CRE sales and to make sales teams across every industry that touches CRE more efficient.” Armstrong said. “Sales teams need to gain the knowledge needed about owners, operators and developers in their specific niche. And what we’re doing is helping them find these valuable companies and contacts.”

How Biscred Built Its CRE Prospecting Platform 

Biscred was born of a collaborative effort, with hundreds of hours spent determining the most efficient way for the CRE prospecting platform to look and function.

While one team conducted market research and connected with clients to nail down their needs and determine Biscred's unique value proposition, another team of researchers constructed the database. Both teams continue to maintain and update Biscred today.

Step 1: Determine technology resources (human and technical)

First, the teams determined the tech resources that were needed to build out the platform and the information that sales teams would search for. They assessed the data that they collected to figure out what information would be most relevant and devised a system for how to collect it.

The effort took precision, execution, accuracy, and diligence.

Step 2: Identify gaps in B2B sales tools and answer, "What problems can we solve?"

To answer this question, the teams collected feedback from sales teams, Bisnow clients and the CRE industry at large about what issues they were having when it came to finding qualified leads.

• How can I find verified contact information for CRE professionals by asset class and seniority?

• How do I identify decision-makers at CRE companies within a specific region or state?

• How do I search beyond just the "top" CRE companies to find emerging or mid-size firms?

• How can I ensure I'm not wasting time cross-referencing outdated CRE data across multiple tools?

• Who are the key players in my area of CRE specialty (such as life sciences, industrial or mixed use)?

• How do I build highly targeted LinkedIn ads or email campaigns for my CRE campaigns?

• How can I segment my outreach by real estate industry, experience or company size?

• How can I lower my cost per lead while improving the quality of contacts I'm reaching?

• Is there a lead prospecting platform that aligns with how CRE salespeople actually work, in addition to supporting marketing teams?

Step 3: Build the B2B CRE platform 

With a wealth of data and customer-provided feedback, Biscred set out to build the most robust CRE platform that combines contact data, company data, CRE-specific filters and asset class expertise. 

Biscred launched via an invitation-only pilot program in July 2022, and it became available to the public in September 2022. Since then, it has continued to update and improve the CRE prospecting platform, growing from fewer than 9,000 CRE companies in 2022 to nearly half a million in 2025. 

Step 4: Maintain and improve Biscred

We continue to update Biscred regularly with millions of data points, including 10,000+ validated contacts added or enhanced weekly.

• June 15, 2025: 549,867 companies and 4,318,246 million people; website visitors now accessible in Biscred

• Q1 2025: New industries added; metropolitan statistical area filtering added; revenue and company size data added

• Q4 2024: 387,477 companies and 2.8 million people; HubSpot integration added

• Q3 2024: list enrichment added to accommodate users' own company and contact data; Chrome browser extension added.

• Q2 2024: 279,380 companies and 1+ million people; company keywords added (search by keywords on companies' home pages)

• Q1 2024: shared lists added (shave and share lists with other users); contact count added

• Q4 2023:193,768 companies and 444,836 people; Salesforce integration

• Q3 2023: search summary added to right-hand panel; new industry categories added

• Q2 2023: 37,612 companies and 215,159 million people; advance search filters added; new industry data sets added; property count added

• Q1 2023: major overhaul of criteria search; contact count added

• Q4 2022: 8,669 companies and 96,479 people; save searches added; owner, operator and developer added; list download added

• Q3 2022: list save added; advanced sort and seniorities added

If you're ready to ditch generic data platforms to generate leads and find out how CRE-specific data research and machine learning can level up your business development, request a demo here.