Commercial real estate-themed newsletters can build relationships between you and your audience. They help nurture potential leads and maintain existing relationships by keeping your brand’s value on their mind as you share helpful information. A CRE newsletter helps to ensure that you’re top of mind and in their inbox when the time comes that they need your goods, services, or expertise. What’s the purpose of an email newsletter? Put simply: Your goal is conversion to a sch

Generic B2B prospecting platforms don’t match the specific needs of CRE-related businesses. Traditional lead lists can contain incomplete and outdated information, or they don’t align with relevant CRE asset classes or developer types — plus, they may not offer multiple filters so you can narrow your search to the right contacts. A CRE consultant needs a strategy for CRE prospecting, which includes: Building an ideal customer profile Identifying key decision-makers Prospectin

Acquiring a new client in commercial real estate can be expensive. There's the time spent identifying the right targets and doing the outreach, follow-up, pitches, and … waiting. Deals take months, sometimes years, to close, and there's no guarantee they close at all. Which makes it worth asking: What are you doing with the clients you already have? In 2014, Harvard Business Review estimated that acquiring a new customer can cost 5 to 25 times more than keeping an existing on

What is a marketing tech stack? A marketing tech stack is a collection of tools that helps marketing teams do their jobs. For most B2B teams, that means attracting prospects and moving them toward a sale, and the right set of tools makes that process faster and less manual. The challenge isn't understanding what a tech stack is. It's knowing which tools are actually worth adopting. Nine categories of marketing technology matter most for CRE businesses — any company that provi

Your bounce rate is up. Exit rates on key service pages are climbing. Traffic is coming in — and leaving without a trace. For B2B sales teams, that's a familiar frustration, because any one of those anonymous visitors could be your next client. Website visitor identification is the technology designed to change that. Here's how it works, what it can and can't do, and why it matters. Website Visitor Tracking vs. Website Visitor Identification: What's the Difference? These two

Prospecting in real estate is about efficiency. Traditional prospecting methods include cold calls , referrals, print advertising, and attending conferences/events with the hope of drumming up sales. You’re putting information about your business out into the world to connect with potential customers. Traditional methodologies are still possible to do today, and still effective in some instances, but they aren't always the most efficient ways to generate sales for your bu

Marketing for architects typically falls on firms' founders and business managers, who also juggle human resources, accounting, communications, and administrative duties. Business development — finding, vetting and building prospect lists — gets pushed to the back burner. Biscred changes that. The CRE-specific intelligence platform gives architectural firms direct access to owners, developers, operators, and decision-makers, so business development teams spend more time bu

We use the terms "prospecting" and "sales enablement" a lot on the Biscred website, so in this post, we'll explain what those terms mean, how they differ, and how they intersect. What Is Prospecting in B2B Sales? What does prospecting mean in B2B sales? The definition of prospecting in sales terms means identifying potential clients and/or customers who have a high likelihood of converting into a customer because they would benefit from your goods or services. The differenc

Hard and soft bounces tank email deliverability and hurt your sender reputation. Find out causes, bounce codes, and how to avoid being flagged for spam.

Trade shows, conferences, and networking events are considered to be high-value ventures that drive more business to you and your organization . But, one of the most important elements of going to the event doesn’t happen until after the event itself: The follow-up email. The post-event follow-up is part of doing business. People go to networking events expecting to meet business contacts and potential clients, and when you follow up, you’re showing them that you are a

Prospecting can be one of the most time-consuming — and critical — steps in the commercial real estate sales cycle. It’s where sales teams begin outreach to potential clients, whether through cold calls, emails, or social media like LinkedIn. And because it happens early in the funnel, before you’ve qualified leads, it often means sorting through hundreds or even thousands of possibilities. Before you even start prospecting, you’ve likely done the groundwork: researching your

Cold calling meets LinkedIn messaging. It’s everything you dread about cold calling — just with a better chance of getting a response. Cold calling is nothing new for sales teams across the globe. It’s time-consuming, difficult to get right, and requires a lot of research about the business or person you’re contacting. Your business may not be using LinkedIn messaging and LinkedIn InMails yet, which are great ways to get in direct contact with key decision makers at firms. L

Whether you offer IT solutions, networking, or other proptech services, your business thrives on securing contracts with the right CRE property managers, asset managers, and asset owners. Securing lead lists, buying paid advertising , and earning company referrals work; additionally, there are smart, efficient ways to find opportunities to grow your business. This post is specifically for B2B telecommunications providers, internet service providers, and proptech/IT compani

Although the nature of networking has changed with social media, it remains effective in commercial real estate for career development, business development, and finding marketing leads. In-person networking events take many shapes and vary in purpose and effectiveness depending on your goal, which we’ll explain. A trade show, for example, is a networking event that may be effective for businesses that share interests in products and services. Networking meetups may also suit

Exploring your options—and why Biscred might be the best fit for CRE pros who want to work smarter. If you're in commercial real estate, you already know the power of having the right data at the right time. Whether you're pursuing a new investment, building your sales pipeline, or launching a targeted marketing campaign, quality leads and property intelligence are your fuel. The good news? There’s no shortage of platforms claiming to deliver just that. The challenge? Knowing

Commercial extermination and pest control isn't just about killing bugs — it's about securing contracts with the right CRE operators, managers, and asset owners. While traditional methods like referrals and paid ads help, there's a smarter way to target the building managers and owner-operators who actually need you. Biscred’s solution is to enhance your existing lead data while opening new opportunities with other professionals in CRE. In a way, this is a sales pitch for Bi

Just one glance at Bisnow’s events page , and you’ll see dozens of upcoming commercial real estate conferences, workshops, trade shows, and meetups. Attending these types of CRE networking events can provide a lot of value for your business, firm, or even for your personal career growth. Attendance alone won’t net you the most value, however. Depending on your specific goals, preparing for the occasion before arriving will help you get the most out of each event. What’s th

In commercial real estate, every connection counts. Whether you’re an investor, broker, service provider or developer searching for commercial space for sale, connecting with the right commercial real estate operator is essential for sourcing opportunities and closing deals. That’s where Biscred commercial real estate software becomes essential. Our users have access to over 5 million verified contacts at around 600 thousand companies using trustworthy data, real-time insight

Connecting with commercial real estate owners is often the first step toward identifying new opportunities, building partnerships, or sourcing off-market deals. Whether you’re a broker, investor, or service provider, knowing how to find out who owns a property can give you a competitive edge. In this post, we’ll break down practical strategies for identifying commercial building owners , reaching them directly, and using Biscred commercial real estate software to streamline

For landscapers, securing contracts with commercial properties is essential to promoting long-term growth for your business. This...