Building and maintaining solid relationships between firms is nothing new. As long as humans have walked the earth, bartering, and...

In 2023, sales reps on average spend only 28% of their time selling, according to Salesforce. Furthermore, according to CSO Insights,...

You'd be hard-pressed to find anybody who truly enjoys cold calling in commercial real estate (or any industry, really). Salespeople...

If it seems like there is no end to the buzzwords and trends surrounding marketing, you’re not wrong. When it comes to demand generation,...

We continue to explore ways to use conversational AI and language learning models like ChatGPT. In this article, we explore: Tips for...

Key performance indicators (KPIs) are measurable values that help companies understand how well they are performing toward business...

Commercial real estate firms and their business partners can leverage the power of various AI tools to enhance their sales pitches and...

Objections are an everyday part of sales, but that doesn’t make them any less problematic. They may feel like roadblocks standing between...

In the highly competitive realm of commercial real estate (CRE), successful prospecting plays a pivotal role in driving growth and...

Sales development representatives (SDRs) and business development representatives (BDRs) are important parts of the sales funnel, helping...

Marketing for architects typically falls on the firms’ founders and their business managers, who also wear hats for human resources,...

Net promoter score (NPS) is a metric used to measure customer loyalty and satisfaction with a company or brand. While it’s obtained...

Sales intelligence and sales enablement are often used interchangeably, but they represent distinct yet complementary approaches within...

Sales prospecting is as important as it is challenging. Without it, your sales pipeline will dry up and leave you scrambling for a fresh...

Customer Prospecting Tips That Any CRE Service Provider Can Use For business owners in the commercial cleaning and janitorial service...

Two of the most common metrics that sales and marketing teams use to evaluate how much it costs to acquire new business are cost per lead...

When you send e-mail messages to prospects, you’re competing for their attention from dozens, if not hundreds, of other businesses. To...

For B2B firms, social media platforms are essential tools for brands and businesses to reach out to build their audiences, generate...

That headline, “How is technology changing the way we do business,” reads like something from the 1990s, doesn’t it? Back then, the...

Throughout the Biscred website, we use terms like "sales pipeline," "lead pipeline," and "sales funnel" to refer to where someone is in...