Social Media & Lead Generation for Commercial Real Estate
Reaching the right clients can be tough in competitive CRE markets. Social media may not be your first, or even your favorite, choice for marketing. However, channels like LinkedIn, Facebook, Twitter, and Instagram can potentially be used to discover and engage with new leads. The greatest strength of using social media is that you don’t need a dedicated social media expert or even a massive budget to start marketing on social media.
In this free eBook, Biscred covers how B2B companies in commercial real estate can make social media work for you and generate powerful CRE leads. Even if you don’t have a lot of social media experience, this eBook will be your springboard for diving into social media and lead generation.
How Do You Generate Leads via Social Media?
In our eBook, we cover how to create social media accounts on various websites for your brand. These accounts and pages are tied to your brand rather than any individual. As such, they represent your brand and have to be carefully maintained in order to present a good image. Taking the time to do this will pay off in the long run, though, as social media sites use complex algorithms (that you can take advantage of) to recommend content to users.
We cover recommendations for creating targeted content for your audience as well as how to leverage keywords, tags, and other methods for picking up organic traffic. Our strategies not only boost your brand's visibility but can also help you connect with potential leads at very little cost to you.
Best Social Media Channels for Building B2B Relationships in CRE
1. LinkedIn
LinkedIn is a professional social media site that lets companies and brands create their own pages for interested parties to follow. LinkedIn is the No. 1 spot for B2B relationship building, as it’s the most business-oriented social media site.
In this eBook, we cover how to create your LinkedIn company page, how to expand your audience and network, and how to support and nurture your audience through posts and content. As you use LinkedIn more, and get more comfortable with lead generation, you’ll be able to take advantage of our guide on LinkedIn ads to target people within your specific CRE niche.
As you experiment with LinkedIn, you’ll see some posts be more successful than others; this is normal. In this eBook, we cover important KPIs (key performance indicators, or metrics) to track and how you can experiment with different forms of content and advertisements to improve your campaigns over time.
2. Facebook
Facebook, while more social-oriented, is still commonly used by businesses as a digital storefront, though less so in B2B. Still, in this eBook, we show you how to make a page for your business and what you should post on your page to reach a wider audience.
Facebook has some unique formats, like webinars and Q&A sessions, which are beneficial to your business. Finally, we’ll touch on how to use Facebook ads to target a local, more concentrated market.
3. Other social media channels
There are plenty of other social media channels that other businesses have found great success in using. YouTube, Instagram, and Twitter (X) are all options that many businesses experiment with.
Even if you create content specifically for one social media site, it’s usually easy to repurpose it on different channels. We’ll give you some tips on doing this and give you some site-specific tips for taking advantage of other socials.
