What Is Biscred?
Commercial real estate runs on relationships and relationships start with knowing who to call.
Biscred is the prospecting platform built specifically for CRE, giving sales and marketing teams the company, contact, and building data they need to identify the right decision-makers and reach out with confidence. Born from Bisnow, the industry's leading news and events organization with nearly two decades of CRE relationships and 11 million readers across the U.S., Biscred was built with a depth of industry knowledge that generic B2B data tools simply can't match.
Today, the Biscred platform covers 596,000+ companies, 6.2 million+ professionals, and 4.2 million buildings, all organized around how CRE professionals actually work.
"The Biscred platform has reduced our prospecting timeline by more than 50%."
CMO, BASE4
"In just over 3 months, we’ve already done $600,000 in new business from Biscred."
VP Real Estate & Development, Newfront Insurance
Biscred Leadership
President
Rob Armstrong
Rob led product at market-leading data companies Madison Logic and Dun & Bradstreet. He is also a co-founder of Bombora, a pioneer in the B2B intent data category. At Biscred, he drives the company’s mission and the innovation that empowers CRE to activate data to achieve its growth goals.
VP of Technology
Chanan Braunstein
Chanan is an experienced engineering executive with a background in big data with industry leaders Rosetta Stone and Pearson Education. At Biscred, he provides technical leadership, architecture solutions, and software development including AI.
VP of Marketing
Gabriella Walling
Gabriella has nearly a decade of expertise in commercial real estate developed while marketing for Bisnow, the leading news organization in the industry. At Biscred, she’s a champion for CRE go-to-market teams and obsesses over empowering them to leverage data and cutting-edge digital techniques to smash their growth targets.
How Biscred Got Here
Biscred was founded in 2020 after a simple observation: The tools sales teams were using to find CRE contacts weren't built for CRE. They lacked the industry classifications, asset class context, and organizational depth that commercial real estate prospecting actually requires.
CEO Will Friend saw an opportunity to fix that and Bisnow was uniquely positioned to do it. Development began with a team of 120+ researchers, data scientists, and technologists, all working toward a single goal: build the most accurate, most complete CRE prospecting database in the country.
Biscred launched as a standalone platform in July 2022. Here's how it's grown since:
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2022: 8,600 companies and 96,000 contacts, manually curated for depth and accuracy
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2023: 193,768 companies and 444,836 contacts
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2024: Shifted to AI-assisted ingestion, crossing 387,000+ companies and 2.8 million contacts
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2025: 585,000+ companies, 6.1 million+ contacts, and 3.9 million buildings (new for 2025)
The methodology has always been the same: machine learning handles scale, human review ensures accuracy, and CRE-specific taxonomy does the organizing.
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Biscred Answers Your Questions
What is Biscred’s mission?
Biscred is committed to empowering users to seamlessly discover, activate, and leverage data to achieve their growth goals. Our mission is to be the definitive source of truth on commercial real estate data for sales and marketing teams. Our relentless commitment ensures our customers are empowered with the highest-quality CRE data and an intuitive UI so they can navigate the market with unrivaled speed and expertise.
Who is Biscred built for?
Biscred is built for anyone who sells to or does business with the commercial real estate industry. That includes:
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CRE companies: brokers, developers, owners and operators, property managers, architects, engineers, and general contractors.
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CRE-adjacent companies: proptech firms, lenders, construction service providers, IT and security companies, solar providers, commercial painters, pest control, and more.
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Sales, marketing, and business development teams at any company looking to grow within the CRE market
If your pipeline runs through commercial real estate, Biscred was built for you. Learn more about who uses Biscred.
How does Biscred differ from other prospecting tools?
Most B2B data platforms offer contact information without CRE context. CRE-focused directories offer industry context without reliable contact data. Biscred is the only platform that combines both, built exclusively for commercial real estate, with contacts organized by industry, asset class, geography, seniority, and job function.
A few things that set it apart:
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CRE-specific taxonomy: 29 industries, 24 asset classes, and proprietary functional area filters (like acquisitions, asset management, and capital markets) so you find the right person, not just the right company.
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Contact-level asset specialization: identify individuals by their specific focus area within a firm, not just their employer
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Building-level data: 4.2 million commercial properties, connecting asset data to the people and companies tied to them
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Built-in CRM integrations: push contacts directly to Salesforce, HubSpot, or Microsoft Dynamics
Where does Biscred's data come from?
Biscred builds its database through a combination of AI-driven pipelines, machine learning models, and ongoing human review. Automated systems handle sourcing and classification at scale. The data team validates records that are complex or ambiguous, which is common in CRE, where professionals often operate across multiple entities, firms, or roles.
Data is updated continuously, not in periodic batches. Employment changes, title shifts, and contact information are monitored and corrected on an ongoing basis. And if a contact you download bounces, Biscred replaces it or credits your account, no questions asked.
Is Biscred a legitimate company? Who is behind it?
Biscred, a Bisnow company, was founded in 2020 and launched publicly in 2022. The platform has been used by hundreds of CRE companies and CRE-adjacent businesses to build prospecting lists, run targeted campaigns, and close new business, including teams that have credited Biscred with cutting prospecting time by more than 50%. Connect with us on LinkedIn.