B2B Multi-Channel Marketing for CRE
Pooling all your marketing efforts into a single marketing channel means missing out on potential opportunities to find and pursue prospects. This eBook discusses a multi-channel marketing strategy, which is about targeting and engaging your CRE prospects through several channels, so you can meet and serve your customers where they are throughout their customer journey. Some categories of marketing channels include:
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Email
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Social media
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Direct outreach
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Webinars
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Targeted digital ads
Multi-channel marketing can result in a cohesive online presence for your brand where each channel feeds into the other. Multi-channel marketing drives more results and deals for CRE businesses.
Building a Multi-Channel Campaign
In our eBook, we discuss the multi-step process for building a multi-channel campaign. This process involves understanding the marketing channels we listed above, their strengths and weaknesses, and how they relate to your business goals.
Building a campaign involves a realistic timeline of how to stay on top of marketing through each channel. It’s also about building lists of your audience to best understand them and ultimately create messaging that’s relevant to them.
As you launch your campaigns, your marketing team will need to monitor and track the results to see what is and isn’t working. Our eBook gives some examples of some of the best metrics for each channel.
Pitfalls CRE Marketers Make
There are a few common mistakes that businesses make during the planning process. Our eBook has more details on these pitfalls, but at a high level, businesses will often create marketing material and media for each channel in a vacuum without looking at the bigger picture. This can result in redundant, disconnected messaging.
Not tracking the individual performance of each marketing channel is another common mistake that we’ll show you how to remedy. Additionally, we emphasize the importance of timing your outreach accordingly as you draft your marketing timeline.
We’ll also cover the importance of retargeting and recognizing the early signs of high-value engagement with your marketing.
The Marketing Advantage of Multi-Channel Campaigns
Ultimately, a multi-channel marketing campaign is a modern strategy that takes advantage of the best parts of each potential marketing channel that businesses can use. However, if your team is working with outdated information about your audience and prospects, you’ll find it difficult to drive results.
The advantage of a CRE-specific database like Biscred is finding up-to-date information on businesses in the commercial real estate industry. We’ll show you how to use CRE-specific indicators and filters in Biscred to fuel your efficient, optimized multi-channel marketing campaign.
