How to Find Commercial Plumbing & Electrical Leads
Finding commercial plumbing and electrical leads can be difficult for two reasons. Contracts can require highly specialized services on short notice and tend to be much larger in scope than, say, residential calls. Commercial plumbing and electrical work pays better, but the work can be harder to find and harder to win. This guide showcases how plumbing and electrical contractors can use Biscred to build their lead pipeline.
Commercial plumbing and electrical leads are traditionally found through:
Trade shows
Bidding portals
Networking or referrals
These lead generation methods are valid, and many businesses use two or more methods, as their business development resources allow. But leads in these sectors can be difficult to find because once a property owner or operator hires a commercial plumber or electrician, they usually renew.
Relying only on traditional lead generation means you’re limited to projects that are already posted or out for bid, so you never reach the decision-maker before the shortlist is set. Biscred’s CRE database builds and enriches lead lists so you can find property managers, owners, general contractors, brokers, and other key decision-makers responsible for hiring plumbers and electricians.
Get More Prospects with Biscred
The Biscred advantage is a commercial real estate database that’s actively updated with detailed information on more than 5.2 million CRE professionals and nearly 773,000 companies.* Filter by asset class, industry, estimated revenue, company headcount, location and more than two dozen options.
Step 1: Filter by audience industry
Commercial plumbing and electrical contracts run through CRE operators and property managers responsible for maintaining a building so that it generates value for the owners. We’ll target these industries in our search, finding:
43,057 companies
643,942 people
721,935 buildings
Step 2: Filter by asset class
Plumbing and electrical contracts vary based on the asset class. Biscred includes 24 asset class filters, so you can narrow your search to just your expertise. For this example, we’ve narrowed our search to just multifamily, which includes eight types of dwellings. We now have 27,082 companies and 397,041 people.
Step 3: Narrow by location
Location matters a lot for your business service area, as most contracts are bid within a certain radius. Biscred allows you to narrow your search by state, region, and even city. In this example, we’ve narrowed our search to just Georgia, North Carolina, and South Carolina.
Filtering by these states finds 2,319 companies and 112,989 people.
Step 4: Narrow and tailor your searches even more
Over 100,000 people and 2,300 businesses are daunting numbers to contact. Additional filters can narrow your search further to just the contacts that are relevant to your business. In the example below, we’ve narrowed our search to senior positions in property management.
The result is 909 companies and 19,788 people. We can filter even more, as Biscred includes filters about different types of multifamily dwellings, specific metro areas, company size (by headcount or revenue) and more.
What to Do With Your New Prospects
With all of these potential customers, you’ll next need a plan for outreach and conversion. These leads help you reach the right decision-maker, but you still need to introduce and establish your plumbing and electrical company as a preferred partner.
Targeted advertising allows you to focus on the highest value potential leads and with relevant messaging. It can be a cost-effective way to put your Biscred data to work, as the ads focus on high-value leads rather than a general B2B audience. Learn more about our advertising service and how we help you reach your audience.
But commercial plumbing and electrical contracts are won and renewed because of established, trusted relationships between you and your client. Our B2B relationship building tips explain that early trust is built by addressing the specific challenges of a client. You treat them as a partner, rather than just a contract, and share knowledge and expertise where helpful. Be honest about your business experience and expertise, even when there’s bad news, and earn first-call status when the customer has a job for you.
We have a guide on managing high numbers of CRE leads and a guide on creating email campaigns that still feel personalized and tailored to the needs of your audience. We also recommend exploring social media for CRE opportunities. Channels like LinkedIn can be effective for making connections online. Social media channels are still highly effective for building your brand awareness and don’t require as much investment to build a presence.
*Biscred continuously updates its database. Numbers reported throughout our website represent a snapshot in time.
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