Smart Prospecting for Proptech, IT and Telecommunication Sales Leads in CRE

Whether you offer IT solutions, networking, or other proptech services, your business thrives on securing contracts with the right CRE property managers, asset managers, and asset owners. Securing lead lists, buying paid advertising, and earning company referrals work; additionally, there are smart, efficient ways to find opportunities to grow your business. 

This post is specifically for B2B telecommunications providers, internet service providers, and proptech/IT companies looking not only to find sales leads but also to discover untapped opportunities for business development.    

Biscred is a smart database with CRE-specific filters so you can find higher-value leads relevant to your proptech services. Biscred is also the best tool for IT and telecommunications leads because our datasets can be used to enhance and update your company’s existing lead data. 

If your expertise is proptech, we’ll show you how to utilize Biscred’s smart prospecting to grow your business with new opportunities. 

To see how a CRE-specific platform can work for your IT, telecoms, or proptech firm, schedule a demo today and see how we’ll generate new leads for you. 

How Biscred Helps Proptech Firms Find Leads

The Biscred platform contains up-to-date information on more than 585,000 companies in CRE and over 5.6 million CRE professionals. We expanded the data in 2025 to include residential home builders, contractors, and subcontractors. We’ll show you our CRE-specific filters in action, specifically for proptech. 

Example: Finding Commercial Proptech Leads

We’re going to give an example of how Biscred’s CRE-specific filtering can help narrow your search to the industries, regions, and assets relevant to your proptech firm.

Unlike most traditional lead generation platforms, Biscred allows you to filter your searches to match the specific criteria that your business specializes in. With detailed assets, company, and decision-maker information, your firm will save time on cold calling dead leads. Enhance existing customer information and update it for the current year!

1. Filter by industry

Start with the companies that own, manage, or develop commercial property and require property technology, networking, or IT solutions for the asset. 

In the following example, we’ve focused on CRE developers and property managers, who would likely be responsible for updating or enhancing assets — CRE professionals with executive and senior-level titles. We found 25,936 companies, 365,561 people, and 476,726 buildings.

2. Filter by location

Narrow your search from nationwide to just the regions that your team can effectively service. You can target regions, cities, and even neighborhoods. We’ve selected the southwest United States, which narrows the search further to 3,464 companies, 121,803 people and 69,369 buildings.

From there, you can further narrow by state and metropolitan areas.

3. Target by asset class

Different properties will have different IT or networking needs. An office building will need a much different surveillance system than a warehouse property. That’s why it’s important to focus outreach on asset classes within your areas of expertise, such as:

• Government

• Hospitality

• Industrial (including warehouses and distribution centers)

• Office buildings and complexes

Narrowing our search to the asset classes of government, hospitality, industrial and office netted 2,215 companies, 81,964 contacts, and 38,452 buildings. 

4. Use the AI-powered search tool to target specific prospects

With an AI-powered search tool, Biscred is more intuitive and adaptable than ever. Adjust your search prompt based on your business's expertise and find industries and asset classes relevant to you. 

Use Biscred as a data-enhancement tool by pairing it with an existing lead list or proptech bidding site to find the key decision makers at companies. Biscred is a tool that can revitalize stale data and improve the overall quality of leads. Or, find entirely new contacts and leads relevant to your industry. Whether you’re updating or prospecting for new leads, Biscred has you covered. 

You’ve Got the Leads. Now What?

With a sizable list of new and updated leads, the next steps are to find out how best to contact them to introduce your proptech services. What is your company's strategy for nurturing leads? How do you demonstrate value for networking, telecommunications, or IT? How is it relevant to an asset owner vs. a CRE developer?

Biscred is just the launching point for your greater marketing campaign. Our platform provides valuable data, and we also have plenty of resources to help convert your prospects into high-value leads and eventually customers. 

We offer a free 10-part eBook series designed specifically for commercial real estate businesses to grow, nurture and convert leads. Get Biscred’s CRE eBook marketing series. 

Step one: Build your marketing tech stack

Marketing tech stack refers to the software and tools that you’re using to engage and track all of your marketing activity. Biscred is an example of a lead generation tool, but there are a lot of other potential tools out there for your firm to use in various parts of your marketing stack. For example, read more about cutting-edge AI-powered real estate marketing tools.

AI tools can help you:

• Personalize marketing communication

• Extract key information from lead data 

• Automate lead nurturing

Other marketing tools like Salesforce or HubSpot are likely already well-known to you, but both of these help with organizing customer interactions, data, and tracking the progress of your business’s marketing campaign. Biscred data integrates with these platforms. 

Step two: Identify your ICP

An ICP is an ideal customer profile that’s ideal for your business goals and specializations. When you build an ICP, you analyze the aspects and qualities that make up a successful partnership. For example, keycard entrance technology may be ideal for a mid-sized data center in Colorado. Of course, it may be impossible to find that exact customer, but understanding the aspects of an ICP helps your marketing team know how to filter through thousands of leads.

Part of understanding an ICP is being aware of the key decision makers that contribute to closing a sale. These are not only the individuals at the company that you interact with during sales, but also the potential gatekeepers who can influence a decision and the end users that will be interacting with your proptech services. Learn more about identifying key decision makers. 

Step three: Build email marketing campaigns

Modern email marketing campaigns deal with hundreds, if not thousands, of leads. In 2025, this is achieved through software automation within your tech stack. A successful email campaign engages and nurtures potential leads with compelling subject lines, personalized messaging, and crucial timing (for example, developers who are at the project stage where networking solutions are being considered). Learn more about CRE email marketing.

Step four: Leverage social media to build relationships

Far more commonly used in B2C marketing, social media still has its uses within CRE B2B. LinkedIn is our top choice, as it’s business-oriented and has an excellent ads platform. There’s also a lot of great opportunities for organic traffic via regular posts and public case studies. Other platforms like Twitter (X), YouTube, and Instagram can be used, as professionals still engage with these platforms, at very little cost to you. Learn more about Social Media Lead Generation for CRE. 

Step five: Consider paid advertising for telecoms & IT sales leads

Paid advertising is still a viable strategy for lead generation, but it’s changed a lot over the past few decades. Beyond billboards and newspaper ads, modern paid advertising includes ad platforms like the aforementioned LinkedIn ads or Google Search. The advantage being that these platforms provide the tools to target your ads toward businesses and individuals relevant to your business. Learn more about CRE paid advertising in our eBook to maximize your ROI and campaign effectiveness. 

Schedule a Demo: See How Biscred Works

The best way to see how Biscred works is to try it yourself. Schedule a demo, and get hands-on experience with what we believe is the best CRE contact database. 

See how Biscred worked in the finance industry to double a client’s loan originations from $300 million to $600 million using Biscred.