Unfiltered: Tyler Fisher’s Most Controversial Sales Opinions (That Might Just Be Right)

At Biscred, we spend a lot of time thinking about what makes a great salesperson. So we sat down with our Head of Sales, Tyler Fisher, to hear what’s on his mind lately—and he didn’t hold back.

Here are a few of his spiciest takes on sales today. Love them or hate them, they’ll make you think.

1. “I hate AI... as a replacement for personalization.”

We’re all for using tools to work smarter. But Tyler’s not sold on handing over the keys to your sales strategy.

“Sales is about being human and authentic. Use AI to sharpen your tactics, not define them.”

In other words: AI can help you prep for the play, but it can’t run it for you. If you’re letting a robot write your pitch or define your buyer, you’ve already lost the human connection that drives real results.

2. “I hate video calls...”

Zoom fatigue? That’s not what Tyler’s talking about. His gripe goes deeper.

“They give the illusion of personalization and relationship building. Until you can feel how firm someone's handshake is, you don't actually know them.”

He’s not knocking the virtual meeting—it’s a necessity. But the message is clear: don’t confuse screen time with real rapport. Relationship-building still takes effort, energy, and follow-through that go beyond a good Wi-Fi connection.

3. “I like hearing no.”

Yep, you read that right. Tyler would rather hear “no” than get ghosted or strung along.

“I'd prefer a yes, but I'll take a no. Chasing your tail is what kills when it comes to sales.”

Reps often think momentum equals progress—but if you’re pushing a maybe that’s never going to convert, you’re wasting time. A clear no frees you up to focus on better-fit prospects.

4. “If you're spending most of your day in your inbox, you probably aren't very good at sales.”

This one might sting—but Tyler’s calling it like he sees it.

“Pick up the phone, get off your heels and on your toes. Email is defense — winners play offense.”

Sales is about movement. Conversations. Action. And while email is a tool in the toolkit, it’s not where the magic happens. If you're hiding behind your inbox, you're not in the game.

The Bottom Line

Tyler’s perspective might ruffle feathers, but he’s got a point: in a world that’s trying to automate and optimize everything, the best salespeople still rely on what’s always worked—human connection, clear outcomes, and proactive hustle.

At Biscred, we don’t believe in replacing the qualities that make a great sales rep. We believe in removing the obstacles that get in their way. That’s why our platform helps you quickly identify your ideal audience and get the right contact info—so you can spend less time searching and more time selling.

Want to sell like Tyler?

Start by getting comfortable being uncomfortable. Make the call. Embrace the no. And let Biscred help you focus on what really matters.