Smart Prospecting for Commercial Pest Control Leads

Commercial extermination and pest control isn't just about killing bugs — it's about securing contracts with the right CRE operators, managers, and asset owners. While traditional methods like referrals and paid ads help, there's a smarter way to target the building managers and owner-operators who actually need you.

Biscred’s solution is to enhance your existing lead data while opening new opportunities with other professionals in CRE. In a way, this is a sales pitch for Biscred, but we’re going to show you why our database is the best way to get commercial pest control leads in the U.S.

With our CRE-specific data filtering, we’ll show you why Biscred is the best lead generation site for pest control and extermination companies. 

You’re the expert on how to sell pest control to prospects, and this guide will show you how to find those prospects so you can grow your business. 

If you want to learn more about how a CRE-specific platform can work for pest control, schedule a demo to see how Biscred generates new leads for you. 

How to Use Biscred to Find Pest Control Leads in CRE

Here, we’re going to walk through an example of Biscred’s smart datasets in action. Our platform contains up-to-date information on more than 585,000 companies and over 5.6 million CRE professionals. As of 2025, this has expanded to include residential home builders, contractors, and subcontractors. 

Example: Finding Commercial Pest Control Leads

As an example, we’re going to show you how Biscred’s CRE-specific filtering can help narrow your search to the industries, regions, and assets that your pest control company specializes in. 

Unlike most traditional lead generation platforms, Biscred allows you to filter your searches to match the specific criteria that your business specializes in. With detailed information available about assets and companies, your firm will save time on cold calling dead leads. Biscred can also be used to enhance existing CRE data and update it to current year info. 

1. Filter by industry

Start by identifying the companies that manage, own, or operate commercial properties most likely to require regular pest control. Examples of filters:

In this example, we’ve selected only property management firms and seniority levels of executive, senior, and mid-level management. On the day we searched, we found 12,280 companies and 153,624 people.

2. Filter by location

Narrow your prospecting to regions where your team can service accounts efficiently. Target cities, metro areas, or even neighborhoods with high-density commercial zones. In our example, we selected the southeast United States, which narrowed our search to 3,516 companies and 88,221 executives and senior and mid-level managers. 

From there, you can further narrow by state and metropolitan areas.

3. Target by asset class

Not all buildings have the same pest control needs. Focus your outreach based on asset class, highlighting your areas of expertise, such as: 

• Hospitality (hotels, motels)

• Restaurants and food service

• Warehouses and distribution centers

• Multifamily housing or mixed-use developments

Narrowing our search to hospitality, industrial and multifamily netted 3,206 companies and 85,047 contacts. 

4. Use the AI-powered search tool to target specific prospects

Biscred’s AI-powered search makes it even easier to use our platform for smart prospecting. Make new search queries and adjust your search prompt based on the different industries or asset classes that you’re investigating. 

Biscred can also be used in conjunction with existing lead lists or contract bidding sites to find the key decision makers at companies that will help get your firm in front of decision makers. Biscred helps you update stale lead list data, improve the quality of the leads, and offers more insights into the leads that you’re contacting. Whether you’re enriching your data or prospecting for new leads, Biscred has you covered.

You’ve Got the Leads. Now What?

Once you’ve assembled a decent list of leads to pursue, your next step is to decide your plan of attack. How will you reach out to your leads? What’s your firm’s strategy for nurturing leads? What is your pest control company’s value proposition for commercial asset owners or developers? 

Although the Biscred platform is a great starting point, your marketing campaign is the crucial next step in closing more sales. Our platform can provide the data, and we have excellent resources for converting those prospects into leads, and those leads into customers. 

Step one: Build your marketing tech stack

By marketing tech stack, we mean the software and tools that you’re using to engage and track all of your marketing activity. Biscred is an example of a lead generation tool in your tech stack, but there are a lot of other potential tools out there for your firm to use for marketing. We recommend checking out AI-powered real estate marketing tools to increase your efficiency. 

AI tools can help you:

• Personalize marketing communication

• Extract key information from lead data 

• Automate lead nurturing

Beyond this, look to use common marketing tools like Salesforce or HubSpot, both of which help with organizing customer interactions, data, and tracking the progress of overall campaigns. Biscred integrates with both of these platforms. 

Step two: Identify your ICP

An ICP is your ideal customer profile. In other words, the perfect customer and the qualities that make them the right fit for your business. While you’re unlikely to find the absolute perfect ICP, knowing what a good customer looks like helps your marketing team know what to look for in filtering through leads. Learn more about building an ICP here. 

Pursuing your firm’s ICP means knowing the key decision makers who will contribute to closing a sale. These are not only the individuals at a company that decide whether or not they do business with you, but also the gatekeepers that influence a decision and the end users that you’ll actually be interacting with on the job. Learn more about identifying key decision makers here.

Step three: Build email marketing campaigns

An effective email marketing campaign not only engages your audience with the right messaging but also nurtures leads by timing the messaging at key intervals. In 2025, this is mostly automated via software you’ve built out in the marketing tech stack. Still, writing a compelling subject line and testing different messaging is an essential part of email marketing that your pest control company has to consider. Learn more about CRE email marketing with our eBook.

Step four: Leverage social media to build relationships

Social media may not be your first thought when it comes to B2B marketing, but it still stands as an effective method for building professional relationships. LinkedIn is our top choice because it’s the most business-oriented, but a lot of professionals still engage with other platforms like Twitter (x), YouTube, and Instagram. The best part about using social media effectively is that it comes with very little cost to you. Explore our eBook on Social Media Lead Generation for CRE. 

Step five: Consider paid advertising for pest control leads

Paid advertising is the oldest “trick” in the marketing book — for good reason! It’s still an effective technique for building awareness around your pest control business. Paid advertising isn’t just newspaper ads and billboards, though. Modern advertising includes Google Search ads and LinkedIn ads that will target your advertising toward users more likely to do business with you. Of course, you want to maximize your return on investment, so we recommend learning a bit about CRE paid advertising first in our eBook about the subject to maximize your campaign’s effectiveness. 

Schedule a Demo: See How Biscred Works

The best way to see how Biscred works is to try it yourself. Schedule a demo, and get a hands-on experience with what we believe is the best CRE contact database. 

See how Biscred worked in the finance industry to double a client’s loan originations from $300 million to $600 million using Biscred.