We continue to explore ways to use conversational AI and language learning models like ChatGPT. In this article, we explore:
Tips for getting the most from Chat GPT for email marketing, including an example of an email workflow written by Chat GPT for a fictitious commercial cleaning business for prospecting and lead generation.
Chat GPT is a powerful language model that uses artificial intelligence to generate human-like responses in real-time conversations. It is not a search engine, although it can be used to search for information. However, instead of simply finding information online, it uses advanced natural language processing techniques to understand and generate human-like responses. Literally, you can have conversations with ChatGPT. Read more about our take on ChatGPT in this post from February.
In today’s article, we further explore how CRE professionals are leveraging powerful technology like Chat GPT (as well as Bard, Google’s AI experiment) for marketing and the types of benefits it has to offer.
Tips for Getting the Most from ChatGPT for Email Marketing
ChatGPT can be a valuable tool for email marketing, and the more you use it, the more it will adapt to align with your brand guidelines and goals. The biggest piece of advice we can give is: Don’t settle for less than what you want. This AI technology is designed to learn from you. If you don’t like what you got, send it back and ask for more. The more you experiment with it, the more you and the AI tool learn about each other.
Kinda eerie, isn’t it?
Here are a few advantages of ChatGPT for email marketing:
Quickly create a large variety of email content.
Generate ideas for content, subject lines, pre-headers and calls to action.
Experiment with different email styles, such as conversational or storytelling formats, quickly generating engaging narratives that resonate with your audience.
Create variations of your existing email content for A/B testing to determine the most effective language, messaging, and offers.
Create dynamic email templates that can be customized for individual recipients, saving time while maintaining a personal touch.
Use the model as a proofreading tool to ensure your email content is error-free and to help enhance the professionalism of emails.
Here is the outline we provided:
And here is the content for all 5 emails:
Email 1:
Subject: CleanPros - Revolutionizing Commercial Cleaning in Life Sciences
Dear [Recipient's Name],
I hope this email finds you well. I'm writing to introduce CleanPros, a licensed, bonded, and fully insured commercial cleaning company with a unique specialty in life sciences.
Our mission is to ensure your workspace is not only clean, but also healthy and safe. We pride ourselves on our highly trained team – all of whom are thoroughly background checked, and our steadfast compliance with HIPAA rules.
I’m wondering, are you currently satisfied with your commercial cleaning service? If you could spare 15 minutes, I'd love to discuss how CleanPros might exceed your expectations.
Looking forward to hearing from you soon.
Best Regards,
[Your Name]
[Your Position]
CleanPros
Email 2:
Subject: CleanPros - Ensuring Your Satisfaction in Commercial Cleaning
Dear [Recipient's Name],
I trust you received my previous email introducing CleanPros. We would love to provide you with the highest quality cleaning service tailored for the life sciences industry.
In case you're reviewing your current service or considering a new one, here are five key aspects to look for:
1. Thorough background checks of employees.
2. Strict adherence to HIPAA regulations.
3. Professional staff who are licensed, bonded, and insured.
4. Superior quality cleaning tailored to specific industry needs.
5. Consistent, reliable service with outstanding customer support.
Do you have any questions or need clarification on any points? I’m here to help.
Best Regards,
[Your Name]
[Your Position]
CleanPros
Email 3:
Subject: Special Offer from CleanPros - Excellence in Commercial Cleaning
Dear [Recipient's Name],
Haven't heard back from you yet and thought I would make your day a little brighter. At CleanPros, we believe in delivering the highest value and to prove our dedication, we are offering a 10% discount on your initial cleaning.
Let our professionals take care of your workspace while you take care of your business. Are you ready to experience the CleanPros difference?
Best Regards,
[Your Name]
[Your Position]
CleanPros
Email 4:
Subject: CleanPros - Your Offer Awaits
Dear [Recipient's Name],
I hope this message finds you well. Just circling back to make sure you received our special offer of a 10% discount on your initial cleaning with CleanPros.
We're here to help answer any questions or address any concerns you may have. We believe in our services and would love the chance to prove our worth to you.
Looking forward to hearing from you soon.
Best Regards,
[Your Name]
[Your Position]
CleanPros
Email 5:
Subject: Last Chance to Grab Your CleanPros Offer
Dear [Recipient's Name],
We understand that your inbox can get busy, so I just wanted to send a quick final follow-up regarding our previous emails.
At CleanPros, we truly care about providing the best service possible and are committed to your satisfaction. We are prepared to go the extra mile to meet your needs. Is there anything more we can do to persuade you to give us a shot?
We appreciate your time and look forward to potentially working with you.
Best Regards,
[Your Name]
[Your Position]
CleanPros
If you don’t like the way something was worded, or you have questions about what Chat GPT delivered, you can continue the conversion. In our example, we asked it to rework the first paragraph in the second email to be more conversational and casual.
11 Additional Ways to Use ChatGPT Experiment for Marketing
ChatGPT can help with your outbound marketing outreach strategy, enabling personalized and engaging interactions with potential customers at scale.
Create dynamic and engaging sales scripts or call scripts, helping to keep messaging consistent during outbound calls. See our article from last month where we include examples of how sales professionals use conversational AI to practice pitches and rebuttals.
Generate persuasive ad copy for digital advertising campaigns (ask ChatGPT for two versions for A/B testing).
Create personalized landing page copy that aligns with specific outbound campaigns.
Generate elevator pitches and one-liners that succinctly convey your value proposition for networking events and opportunities.
Create persuasive and personalized LinkedIn connection requests or direct messages to initiate conversations with potential leads.
Create social media posts covering products, features, events, or anything else you want to bring attention to.
Generate hashtags that align with your brand and content, enhancing discoverability and reach.
Create interactive social media polls or quizzes, encouraging audience interaction and gathering valuable insights.
Generate variations of your social media ad copy for A/B testing to improve messaging and drive better results.
Create social media templates for different types of posts (e.g., product highlights, testimonials, industry news) to maintain consistency and streamline content creation.
Generate ideas for social media contests or giveaways, creating excitement and encouraging user participation
Integrating ChatGPT into your marketing efforts has its benefits. It’s not perfect, but it’s close. At most, it saves time generating standardized content that you edit in a fraction of the time it would have taken you to do the research, write the first drafts and revise. Just remember the limitations inherent to all AI programs and create a system for checking accuracy and brand guidelines. After all, it is a tool to augment your efforts, not replace your insights and industry knowledge.
Resources for Mastering Chat GPT
As everyone experiments with ChatGPT and its competitors, people are sharing what they know to help teach us how to get the most from the tools. Here are a few resources that can help you master conversational AI:
GPT Hacks: Twice weekly newsletter packed with tips for writing prompts and improving the way you use Chat GPT.
Great AI Prompts: Offers an email newsletter with tips for writing AI prompts. See this post, which includes examples of “act as” prompts, starting at #101.
Github’s Awesome Chat GPT Prompts: The list includes dozens of user-generated “act as” prompts, which you can try yourself, or use and iterate on to suit your own needs.