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Hone Your Craft: How Sales Pros Use AI to Perfect Their Pitches

Commercial real estate firms and their business partners can leverage the power of various AI tools to enhance their sales pitches and learn how to overcome objections more effectively. This new and world-changing technology can help SDRs and BDRs (sales development reps and business development reps) gain powerful insights, better understand their target audiences, and find ways to tailor sales pitches.


While AI tools vary, the following are examples of how sales teams can leverage ChatGPT, Google Bard, and similar platforms to improve outcomes.

  • Access valuable information and insights to understand target audiences better.

  • Simulate customer interactions for practicing objection handling in a risk-free environment.

  • Receive real-time suggestions and prompts during sales conversations to navigate objections effectively.

  • Analyze data and customer feedback to identify patterns and trends for continual pitch optimization.

  • Improve objection-handling techniques by leveraging AI's ability to provide compelling rebuttals and tailored responses.

  • Craft pitches, emails, and scripts to match various situations you may face.

The key to using AI tools is to understand how to use prompts. Prompts are the information you provide the tool so that it can create an appropriate response. For example, if you wanted to simulate a customer interaction, you may use a tool like Chat GPT by providing prompts similar to these:

  • "I am a sales professional that sells [item or service]. Debate with me as though you are a potential customer that has objections.”

  • “I am a sales professional that works at [your company] and you are a sales professional that works at [name of real competitor]. Debate me why you have a better product. Provide one reason at a time and let me provide my response before you provide another.”

  • “A potential customer has objections to the cost of my product. Debate with me by giving me objections related to cost and allow me to provide a rebuttal before moving to another cost-related objection.”

The ability to role-play with a “customer” and work through various responses may be new, but role-playing in sales is a tried-and-true method to hone your pitches, generate more leads, and close deals. With practice, you’ll be able to create specific prompts that help you pinpoint the specific obstacles you face.


We Compare Chat GPT and Bard’s AI for Sales Pitches

Pretending that we are a professional cleaning company that sells services to commercial real estate professionals, we asked both Google’s Bard and Chat GPT, “I am a sales professional that sells cleaning services to commercial real estate buildings. Can you debate with me as though you are a building manager who has objections?”


Here is a screenshot of the Bard response:



Here is a screenshot of the Chat GPT response:





Both of these tools can be effectively used to hone your scripts, as well as extemporaneously speaking. That said, we recommend that you continue to use in-person role-playing exercises in addition to AI-generated debates. For suggestions on prompts, see our related post on handling sales objections.


Getting Ahead of Sales Objections in CRE

In addition to using ChatGPT and AI tools to enhance your sales training, there’s one more tool you should add to your team’s arsenal — CRE databases.


CRE databases combine vast datasets with web-based technology to offer builders, developers, and suppliers an intelligent prospecting platform so they can find the right prospects at the right moment. Imagine the edge you and your team would have if you had this kind of information at your fingertips, updated daily!


This is not your predecessors’ (or your competitors) lead lists. These vast datasets harness decades of CRE data so they can find and target the right CRE contacts. See how it works for yourself, or schedule a no-pressure, no-obligation demo today.

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