How to Get Commercial Painting Leads

Securing commercial painting leads can be difficult but essential to growing your business. Our clients sometimes tell us that they spend as much time looking for requests for proposals and chasing prospects than they do doing the actual work — painting commercial buildings and properties!

We’re not here to tell you how to best secure your commercial painting contracts — that’s your area of expertise! Rather, Biscred wants to assist your commercial painting business in finding new leads and opportunities for painting commercial properties, businesses, and other CRE properties. 

You may already use traditional lead generation methods such as:

• Paid advertising

• Networking and word-of-mouth

• Conferences, industry expos, and other commercial events

• Lead lists with property and commercial asset owners

If these lead generation methods are working for you, that’s great! Many of these techniques are tried and true, having been effective ways to broadly find leads. However, traditional lead generation methods tend to have gaps in certain segments of your audience. To maximize your potential and reach CRE asset owners, property managers, operators, and more, we built Biscred specifically for commercial real estate businesses, to enrich your data and give you a competitive edge. To learn more about how Biscred can work for commercial painting, set up a demo with us today to see how our platform can work for you. 

To see Biscred in action, we have a recent CRE case study with BridgeInvest that shows how they doubled their loan originations from $300 million to $600 million using Biscred. 

Alternative to Buying Commercial Painting Leads

The Biscred advantage is simple: Our database provides up-to-date information on over 4.6 million professionals and over 550,000 companies in commercial real estate. Our database includes CRE-specific filters that commercial painters can apply to find the most valuable leads. 

Step 1: Filter by audience industry

Your commercial painting business may have experience or expertise in painting a specific type of commercial property. We’ll leave this to you, but let’s start by filtering our search to property management, developers, and construction companies. This yields 150,892 companies and over 1 million CRE professionals in the United States (learn more about how Biscred categorizes CRE industries).

Step 2: Filter by location

With so many professionals and companies, your next step is to filter to just the geographical region that your company operates in. For this example, we’ve filtered down to the southeastern United States. This results in 41,140 companies, including 15,240 in Florida, 5,728 in Georgia, and 1,822 in Alabama. 

(If the number of companies in each state doesn’t add up, it’s likely due to firms doing business in multiple states!

Step 3: Filter further by asset class

Your commercial painting business may be comfortable with multiple potential asset classes, but let’s say that your business has the most experience in healthcare. No problem! Biscred can add the healthcare filter, which results in 6,961 companies and 175,222 professionals. 

Step 4: Searching by specifics

Want to refine your search even further? No problem. Biscred can narrow your search with even more parameters to help segment your audience. Search filters include:

• Keywords for types of healthcare properties

• Company size, revenue estimates

• Number of properties

• Cities and metro regions (i.e., Tampa, Atlanta, Miami, etc.)

The smarter you prospect, the more likely your firm is to find properties, property owners, managers, and developers that need your commercial painting expertise. Regardless of your specialty, Biscred is the CRE solution that’s essential to growing your business. 

What’s the Difference Between Buying Lead Lists and Prospecting via Biscred?

Unlike traditional lead lists, smart prospecting helps your business connect with the segments of your audience that are most likely to convert to leads. We’ve found there to be a few reasons why prospecting with Biscred is more effective than traditional lead lists:

1. Missing audience segments: It’s very common for unknown gaps to arise in your traditional lead lists. If your commercial painting business specializes in one asset class, you may be missing out on business from another asset class that’s directly adjacent. Likewise — and this is important: Traditional leads lists often fail to recognize decision makers. With Biscred, you can filter to senior management, operations managers and other titles that are likely to be your target audience.  

2. Data limitations: If you use a traditional lead list, it’s possible that the list lacks insights into the property portfolios of the businesses, all of which matter very much when bidding on commercial painting jobs.

3. High value leads: A purchased lead list tends to focus on volume rather than quality, which can lead to a lot of time and resources wasted pursuing leads that are unlikely to convert.

4. Quality control: Lead lists are generally one-time purchases that aren’t actively updated. The age quickly because of turnover, acquisitions and management changes. Biscred’s database is monitored and updated regularly, so time isn’t wasted on out-of-date info. 

With Biscred, we take a data-driven approach to lead generation that’s more efficient and effective. We’re also transparent with how we collect data through machine-learning and validating database information through human verification (yes, real people!).  

Learn more about CRE outreach to your leads and how to take advantage of a modern dataset with our guide on finding better CRE leads.

Boost Your Commercial Painting Contracts With 3 Strategies

Biscred is perfect for commercial painting contractors because of our powerful search filters and better control of data so that you can find the leads needed to grow your business.

Ready to upgrade your lead generation? Schedule a demo today! 

Find more commercial painting leads in 3 strategies:

1. Identify the ideal commercial property or asset project for your business: Assemble the qualities of a painting project that are ideal for your business’s specialty. Whether it’s the property type, location, project size, or asset class, all aspects should be considered. Also account for the past aspects of unsuccessful projects so that you can filter them out!

2. Inbound lead generation channels: As you begin to pursue qualifying leads, double check to make sure that your inbound lead generation is effective. In other words, make sure that potential leads have a streamlined process for contacting you! Learn more about inbound vs outbound lead generation here. SEO (search engine optimization) and a social media presence are examples of effective inbound lead generation. Biscred has a full library of free eBooks to help with your marketing and sales development strategies.

3. Outbound lead nurturing: Your communication to potential leads will need to be concise and specific to the concerns and needs of the lead. Outbound lead nurturing methods include cold calls, email marketing, and social media outreach to targeted audiences. 

Find Biscred’s eBook series on commercial real estate growth strategies, marketing, conversion, and more. 

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