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How to Get Commercial HVAC Leads

  • 1 hour ago
  • 5 min read

Securing commercial HVAC leads can feel like a full-time job — and not the one you actually want.


Many HVAC contractors tell us they spend just as much time chasing RFPs, tracking down property managers, and hunting for contact info as they do servicing rooftop units, upgrading chillers, or installing new systems.


We’re not here to tell you how to size a system or win a mechanical bid — that’s your expertise. Instead, Biscred helps commercial HVAC companies find the right commercial real estate decision-makers: owners, operators, property managers, developers, and asset managers who actually control HVAC budgets.

You may already rely on traditional lead generation methods like:

  • Paid advertising

  • Networking and word-of-mouth

  • Industry conferences and trade shows

  • Purchased lead lists

  • General construction bid boards


If those channels are working — fantastic. Many are proven methods.


But here’s the catch: Traditional approaches leave gaps. You may be reaching “a lot” of people, but not necessarily the right ones. And in HVAC, the right one is usually the person who signs off on capital improvements, maintenance contracts, or retrofit projects.


That’s why Biscred was built specifically for the commercial real estate industry — to help HVAC contractors and other service providers target CRE decision-makers with precision.

If you’d like to see how this works, check out our case study with BridgeInvest, where they doubled loan originations from $300 million to $600 million using Biscred’s targeted data strategy.





Alternative to Buying Leads for Your HVAC Business

The Biscred advantage is simple. Our database includes:

  • 6.2+ million CRE professionals

  • 596,000 companies

  • 4.2 million commercial buildings


And most importantly — CRE-specific filters built for businesses like yours. Instead of buying a static list of “construction contacts,” you can build dynamic prospect lists tailored to your HVAC specialty.


Step 1: Filter by industry

Start by identifying who typically hires your company.

For commercial HVAC, that often includes:

  • Property management firms

  • Commercial real estate developers

  • Asset managers

  • Facility management companies

  • General contractors


Filtering by these industries instantly narrows your audience to companies actively operating in CRE — not random businesses scraped from a generic database. Selecting construction, development, and general contractors yields 154,904 companies, over 1.3 million CRE professionals, and 400,432 buildings in the United States (learn more about how Biscred categorizes CRE industries).



Step 2: Filter by geography

Next, refine your search by the markets you serve.

Let’s say your HVAC firm operates in:

  • Texas

  • Georgia

  • Florida



You can narrow results by state, metro, or even specific cities like:

  • Dallas

  • Atlanta

  • Miami

This ensures you’re only prospecting properties and operators within your service territory. 


Step 3: Filter further by asset class

Here’s where it gets powerful. Maybe your HVAC company specializes in:

  • Healthcare facilities

  • Industrial warehouses

  • Class A office buildings

  • Retail centers

  • Life sciences labs


If you focus on healthcare, for example, you can filter for companies with healthcare asset experience — meaning they actually own or operate those property types. (Learn how Biscred categorizes asset classes.)

This matters because HVAC requirements vary dramatically:

  • Hospitals have strict air handling standards

  • Industrial facilities need ventilation and climate control at scale

  • Office buildings prioritize tenant comfort and energy efficiency


Targeting by asset class ensures you're speaking to operators who actually need your expertise.


Step 4: Searching by specifics

Want to get even more specific? No problem. Biscred allows you to refine your search using:

  • Keywords (e.g., “chiller replacement,” “retrofit,” “energy efficiency”)

  • Company size or revenue estimates

  • Number of properties owned

  • Cities and metro areas

  • Portfolio size

  • Job seniority


And this is critical: You can filter by job title and seniority. Instead of emailing a generic inbox, you can target:

  • Director of Facilities

  • VP of Asset Management

  • Property Manager

  • Chief Operating Officer

  • Senior Project Manager


The smarter you prospect, the less time you waste bidding on jobs that were never yours to win.


What’s the Difference Between Buying HVAC Leads and Prospecting via Biscred?

At first glance, a purchased lead list seems easier. But here’s what we’ve seen time and time again.


1. Missing Decision Makers

Traditional lead lists often include generic contacts — not the people actually responsible for HVAC upgrades or maintenance contracts. With Biscred, you can filter specifically by seniority and role within CRE organizations. No more guessing who signs the check.


2. Data Limitations

Lead lists rarely tell you what asset classes a company owns or operates, how large their portfolio is, and where their properties are located. For HVAC companies, portfolio visibility is everything. A firm with 150 office buildings represents a very different opportunity than one with three.


3. Volume Over Quality

Purchased lists focus on quantity. Biscred focuses on precision. Instead of blasting 10,000 irrelevant contacts, you can build a curated list of 500 highly qualified prospects who actually match your ideal project profile.


4. Outdated Information

Turnover in commercial real estate is constant. Property managers change. Assets are sold. Developers merge. Most lead lists are one-time purchases that start aging immediately. Biscred’s database is continuously monitored and updated using machine learning and human verification (yes — real people). That means fewer bounced emails and fewer dead ends. If you want to learn more about building smarter outreach campaigns in CRE, check out our guide to finding better commercial real estate leads.


5. Data Enrichment

Biscred can enrich your existing prospecting and lead generation strategies. For example, if you buy HVAC leads or use lead services, Biscred is an excellent way to supplement your existing prospect lists with additional data and missing data. Our data integrates with Salesforce, Hubspot, and other platforms. 


Boost Your Commercial HVAC Contracts With 3 Strategies

Biscred is purpose-built for companies operating in commercial real estate — including mechanical contractors, HVAC installers, and maintenance providers. Here are three ways HVAC companies can generate more qualified opportunities.


1. Define your ideal HVAC project: Before building a prospect list, clearly define:

  • Ideal property type

  • Minimum building size

  • Geographic focus

  • Type of work (new construction, retrofit, preventative maintenance)

  • Asset class

  • Budget thresholds

Also consider which projects didn’t work well — and filter those out. If your team thrives on large industrial systems, don’t waste time chasing small retail strip centers. Precision saves time.


2. Strengthen inbound lead generation: Outbound prospecting works best when your inbound presence is strong. Make sure prospects can easily:

  • Find your website

  • Request a consultation

  • View case studies

  • Contact your team

SEO and a professional online presence help when facility managers research HVAC vendors. Biscred supports your outbound efforts — but your inbound process should convert interest into signed contracts.


3. Build smart outbound campaigns: Now that you’ve identified the right CRE targets, your outreach needs to be:

  • Clear

  • Concise

  • Relevant to their asset type

  • Focused on solving their operational problems


Outbound methods include:

  • Cold email campaigns

  • Targeted LinkedIn outreach

  • Direct calls to facility or asset managers

  • Event follow-ups


Because Biscred provides verified contact information, you can reach decision-makers directly — not just the front desk.


Why HVAC Companies Choose Biscred

Only 5% of B2B buyers are actively in-market at any given time. That means the HVAC company that stays top-of-mind wins. With Biscred, you can:

  • Identify CRE owners and operators by asset class

  • Target decision-makers by seniority

  • Segment by geography and portfolio size

  • Enrich your CRM with accurate data

  • Lower your cost per lead

  • Avoid wasted outreach


And most importantly:


Biscred is the only purpose-built sales and marketing enablement platform designed specifically for the commercial real estate industry.

For HVAC contractors operating inside CRE, that specialization makes all the difference.

If you’re ready to spend less time chasing leads — and more time installing systems — request a demo today and see how Biscred can power your next phase of growth.



 
 
 

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