How Facility Maintenance Companies Can Find CRE Contacts and Leads

Property managers, building owners, and developers across the U.S. are constantly looking for facility maintenance partners — the question is how to get in front of them.

You’ve tried traditional lead generation methods including:

• Paid advertisements

• Maintenance lead services, free or paid

• Networking and referrals

• Facility maintenance bidding sites

Read on to learn how a commercial real estate data platform can improve and even replace traditional methods of generating leads. 

Biscred was launched in 2022 as a prospecting tool specifically designed for companies working in CRE. We fit the CRE niche by letting you search for leads by region, asset class, company role, and other CRE-specific designations, so you can get in touch with the right decision-maker for your business. 

Biscred is one of the best ways to get facility maintenance leads and connect with CRE property managers, owners, developers, and more. Even the best lead generation services for facility maintenance won’t have all of the valuable insights and details that Biscred has.

Learn more about Biscred. Schedule a demo to see how Biscred generates more commercial facility maintenance leads. 

Why CRE Lead Lists Fall Short

Buying a list of CRE leads can be tempting, but there’s no guarantee that the information it contains will be relevant to your facility maintenance company. CRE lead lists tend to be very general and sometimes not even specific to the commercial real estate industry. Biscred’s database is actively monitored and updated, with CRE-specific filters to specifically target the most valuable leads.

To understand how Biscred works, check out this CRE case study from the finance industry where BridgeInvest doubled its loan originations from $300 million to $600 million using Biscred. 

How to Find Facility Maintenance Leads with Biscred 

Step 1: Filter by your target industry

There are lots of specializations in facility maintenance, from corrective maintenance to preventative, but we’ll leave your expertise to you. Here’s Biscred in action, filtering down to property management companies and building owners. 

This search yields 43,885 companies, 732,965 people, and 683,782 buildings in the U.S (learn more about how Biscred categorizes CRE industries).

Step 2: Filter by location

Even with just these two categories, that’s a lot of potential leads. So our next step is to filter to just the geographical region relevant to your business. 

For this example, we’ll filter our search down to the West. This results in 10,699 companies, 276,872 people, and 180,003 buildings.

Step 3: Filter by asset class

If your facility maintenance company specializes in general maintenance, you may be comfortable with any type of asset class. But let’s instead say that your company specializes in healthcare, which may be an important niche because of their special requirements. Narrowing to the healthcare asset class shows 777 companies, 6.641 people, and 22,387 buildings. 

Step 4: Apply other filters

We can go even further with our search, narrowing your potential leads down based on several other parameters to organize and segment your audience. Search filters include:

• Keywords for types of properties (e.g., medical offices, hospital complexes)

• Company size and revenue estimates

• States, cities, and metros

• Search only for email, phone, or LinkedIn contacts. 

The smarter your prospecting, the better your chances are at closing lucrative deals with property managers and owners. Regardless of your facility maintenance specialty, Biscred's database of 6.2 million CRE professionals is built to help any CRE-related business grow. 

Should You Stop Other Lead-Generation Efforts?

Not necessarily, but Biscred’s data can enrich the data you get from other channels. 

Smart prospecting is a lot different from the traditional lead list methods that you may already use. You’ve seen how Biscred helps you segment your audience. Here are other reasons Biscred is more effective than traditional lead lists:

• Data limits: Lead list data doesn’t always play well with other modern sales tools like HubSpot. Biscred integrates directly HubSpot, Salesforce and Microsoft Dynamics, for example, while granting deeper insights into the companies and their managed/owned properties.

• Gaps in audience segments: Traditional lead lists typically include basic contact information — company name, address, email, and phone. Biscred goes deeper, with estimated revenue, building counts, seniority levels, and industry classifications like property management, REITs, and dozens more industries. That added context helps you identify the right decision-maker at the right company, not just a name on a list. 

• Higher value leads: Biscred contains verified lead data for your organization. Traditional lead lists often prioritize volume over quality. 

• Quality control: Most lead lists are a one-time purchase that won’t be updated, leading to data becoming stale over time. CRE lead lists age particularly quickly due to new acquisitions, management changes, and company turnover. Biscred data is updated and monitored, so your organization is never wasting time on bad data. 

Biscred’s data-driven approach is designed to work within your modern sales stack. We’re transparent with our data collection methodology and have human verification for all data collected via machine learning. 

So how can you use Biscred and everything you’ve learned to find more CRE leads?

Boost Your Commercial Facility Maintenance Contracts With 3 Strategies

Biscred is built for facility maintenance companies looking to grow their presence in commercial real estate. 

Ready to improve your lead generation? Schedule a demo today.

Find more leads for facility maintenance with these 3 strategies:

1. Define your ideal client: This includes their asset classes, property sizes, and project sizes ideal for your business’s specialty. Every factor that makes a contract ideal should be considered. Also, account for past unsuccessful projects and the factors that made them poor fits so you can filter them out. 

2. Inbound lead generation: As you pursue qualifying leads with your outbound strategy, also consider your inbound lead strategy, which we explain here: Inbound vs outbound lead generation. Inbound lead generation includes SEO (search engine optimization) strategies, having a strong social media presence, and a presence on platforms and channels where property managers/owners may be searching. Biscred has plenty of relevant, free eBooks to help your marketing and sales teams develop strategies. 

3. Outbound lead nurturing: Reaching out to the right leads means speaking to their specific needs and concerns and how you might solve those pain points. Some methods for outbound lead nurturing include cold calling, email marketing, and social media outreach. 

Find Biscred’s eBook series on CRE growth strategies, marketing, conversion, and more.