Landscapers: How to Smartly Expand Your Commercial Contracts

For landscapers, securing contracts with commercial properties is essential to promoting long-term growth for your business. This includes connecting with commercial real estate property owners, managers, general contractors, developers, and other entities that manage the upkeep of properties. 

Some of the traditional methods for growing landscaping businesses include:

• Word of mouth/networking

• Lead services, free and paid

• Paid advertising

• Landscaping bidding sites

The tips and tools in this article can help landscape companies identify opportunities for commercial lawn care contracts, commercial mowing contracts, and full-service professional landscaping contracts. 

Modern platforms like Biscred not only help you discover new, untapped opportunities for landscaping leads, but also enhance your existing prospecting data. You’ll find CRE-specific search criteria for niche landscaping opportunities based on specific real estate classes (such as healthcare, office, industrial, multifamily, etc.), as well as filters for location, company size, industry and more. 

Biscred is the best way to connect commercial landscaping contractors with CRE builders, managers, and owners. Even the best lead generation companies for landscapers won’t have the same competitive advantage that you’ll gain with Biscred’s advanced CRE-specific database. 

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Interested in learning more about our platform? Schedule a demo today to see how to use Biscred to generate commercial landscaping leads. This case study illustrates how an architecture firm cut its prospecting time in half using Biscred. 

See How Biscred Works

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Another Way to Find Leads for Commercial Landscaping 

Our sales pitch for Biscred’s smart datasets is simple: Our datasets put you in contact with thousands of CRE companies relevant to your business. Biscred currently contains up-to-date information on more than 554,000 companies and 5 million CRE professionals (with more information added and updated weekly). 

Example: ‘Identify property managers so I can grow my landscaping company in Colorado’

As an example, let’s take a landscaping company from Colorado that wants to find more opportunities for commercial landscape bidding. This company specializes in multifamily and mixed-use commercial landscaping. 

Biscred helps filter searches to match the specific criteria for this company. The platform delivers detailed information about the key decision-makers (such as property managers) and companies that manage properties. It can be used to enhance existing databases of leads, as well as to find new prospects for bidding on landscaping jobs. 

Step 1: Filter by company industry, selecting “property management”

In this example, we want to find property managers who oversee commercial buildings in the Denver metro area, especially in multifamily CRE and mixed use. 

First, we set our filters to only property managers, which nets 22,302 companies and 278,928 CRE professionals across the country. (Learn more about Biscred's approach to CRE industries.)

Step 2: Add a filter to select your ‘near me’ location preferences

The Biscred database shows the breakdown of property management firms in Colorado based on their asset class experience (some overlaps exist, where firms operate in several asset classes). Multifamily is the largest, followed by office, retail, industrial, etc. 

While it's interesting to have thousands of prospects, we want a manageable list! We narrowed our company state to Colorado (specifically to the Denver metro area) = 470 companies and 71,539 CRE professionals.

Step 3: Filter to asset types, in this case multifamily and mixed use. 

Next, we narrowed company asset experience to multifamily and mixed use = 366 companies and 69,000+ people. (Learn more about Biscred's CRE asset classes here.)

If you find that 366 companies and 69,965 contacts is too much, you can further narrow based on parameters such as:

• Company keywords (i.e., apartment high rise, condominiums, or LEED certified)

• Company size, based on number of contacts, revenue or property count

• Other factors, such as available contact info (phone numbers, emails, LinkedIn accounts) 

This type of smart prospecting, within seconds, gives us 25 property management firms located in our metro area of Denver, specializing in multifamily and mixed use CRE.

Landscaping Lead Generator vs Smart Prospecting

Landscaping lead lists and apps are still a viable way to find new business. But they shouldn’t be the only lead generation method that you use. Smart prospecting replaces or enhances purchased lead lists for a few reasons:

1. Outdated data: Lead lists diminish in value and relevancy over time as the information within ages. Any list that isn’t actively updated will contain irrelevant or inaccurate information. 

2. Industry-specific information: It’s difficult to find a CRE-specific lead list, let alone a lead list relevant to landscaping. Most lead lists are generic and lack the customization and industry-specific filter criteria needed to produce high-quality leads. 

3. Quality control: Lead lists will often lack quality control, leading to unverified, inaccurate, or irrelevant information that could waste your company’s time and resources.

4. Gaps in lead segments: Lead lists usually are made up of companies that have opted into the lists, which means prospects may have been overlooked if they didn’t engage with the lead collection method. 

5. Trust and credibility: It’s possible for companies to be wary of contacts reaching out to them through a purchased lead list. 

6. Diminished insights: A purchased list usually won’t offer any information on how data was collected on leads, which makes it hard to assess a lead list’s viability for your business. 

Data-driven prospecting tools like Biscred make lead generation for landscaping more efficient. If you’re trying to find out how to grow a landscape business, you can learn more about personalized outreach techniques and how smart prospecting tools enhance relationship building. Read more on our in-depth guide on finding better CRE leads. 

Start Prospecting for Commercial Landscaping Contracts

Whether you use Biscred, a purchased lead list, or a combination of both along with other business development strategies, these are the three foundational steps to launching your strategy. 

1. First, identify the target market: Marketing for landscapers should start with all of the factors that matter to your business: location, property class (retail, medical, etc.), project size, project type (irrigation, lawn care, etc.), and all must-haves and must-not-haves. Think about your company size, the equipment that you have, and anything else that may relate to your company’s preparedness for certain projects. 

2. Second, create inbound lead generation channels: These are essential for attracting and nurturing leads interested in your business. Learn more about the difference between inbound vs. outbound leads. Leverage your website by creating case studies, blog posts answering common landscaping concerns, and other content focused on your business’s strengths. Focus on content that will educate, engage, and attract commercial property managers and owners toward your landscaping services.

3. Third, use outbound lead nurturing channels: Build up trust and rapport with prospects and leads by creating personalized communication with them. Potentially successful lead nurturing methods include email campaigns, direct calling, and other messaging that will be relevant to a commercial property operator’s concerns. Showcase the advantage of your landscaping firm with value-driven solutions. The goal should be to both engage and nurture the leads that you find through the Biscred platform.

We offer a free eBook series on growing your business in commercial real estate, covering topics such as finding and engaging with prospects, building email marketing campaigns, growing through social media, building ideal customer profiles, and multi-channel marketing. Get the CRE marketing eBook series.