In today’s digital world, online paid advertisements have become imperative for the success of B2B businesses. Using LinkedIn Ads means that your business reaches over 950 million professionals across the largest professional network. LinkedIn empowers your businesses’ marketing with campaigns targeted toward the individuals actually interested in your services. 

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However, CRE professionals may not be as familiar with the digital advertising landscape. Many industries have been upended by the digital age and have found digital advertising to be a difficult space to enter. Biscred has prepared this guide for using LinkedIn for advertising so that you can confidently use LinkedIn to connect with other businesses … and maximize your return on investment. 

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This guide will cover how LinkedIn advertising works and what its benefits are from a CRE perspective. We’ll discuss the types of LinkedIn ads that you’ll commonly come across and what they’re useful for. We’ll also get you started with the campaign manager and how it helps you craft the perfect campaign for your business. You’ll also see how Biscred’s prospecting tool, paired with LinkedIn advertising, becomes a powerful way to prospect and grow your business.

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From here, it’s all about testing and optimizing your campaigns. To this end, we provide 5 tips on improving your campaign ROI and generating more leads. We’ll talk about how you can find lists of contacts to target, who is actually looking at your advertisements and what their goals are, and some hidden features of LinkedIn ads that will push your campaigns the extra mile. Finally, we’ll talk about how bidding works with digital advertising and how you should bid on ads for your first campaigns. 

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To improve your ROI and create more powerful campaigns, consider reading Biscred’s 5 Ways To Get Better ROI On Your LinkedIn Ads today.