Drive CRE Leads: Find & Connect With Local Stakeholders
Lead generation with commercial real estate isn’t just finding as many leads as possible. It’s about effective communication, connection, and positioning your business as the solution to your audience’s problems. In this eBook, we explain the value of connecting and engaging with your local stakeholders.
Who Are ‘Local Stakeholders’?
Local stakeholders are the members of your local community who have a stake in your industry. It’s a bit hard to identify local stakeholders, and this eBook gives a few tips of the different outlets that you may find them in. Most of the tools that we use to find and connect with local stakeholders are entirely free.
Local stakeholders hold a lot of value for CRE-related businesses because they know the specific challenges and concerns of the industry. They offer insights into the challenges that your business may be facing, while also being potential business opportunities. In CRE, examples of local stakeholders could be:
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Property managers
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Real estate investors
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Community groups related to your niche
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Local figures in your field
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Economic development agencies
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Public facilities
This eBook will show you how you can identify and engage these stakeholders.
Tools for Engaging Local Stakeholders & Communities
1. Conduct online research
Leverage public data, online forums, and reviews to pick out some potential clients in your community. This eBook covers the potential websites that you can use for your online research.
2. Zoom, Google Meet
Zoom and Google Meet are examples of free software that you can use to host sessions on your CRE niche. Even beyond meeting one-on-one, there are many opportunities to host larger discussions on these platforms.
3. Issue press releases
Public press releases are a great way to highlight the specialty and specific expertise that your business offers. We’ll walk you through constructing an effective press release.
4. Participate in local events
During your research, you may come across local events related to CRE or even your specific industry. Local stakeholders are very likely to attend these events! We’ll show you how you can find them and how to get involved.
5. Create free newsletters
A newsletter is a regular communication channel that businesses use to engage leads and customers. It’s easy to set up a newsletter schedule using the free tiers of newsletter software. We’ll show you how to write a newsletter and schedule it to send on a regular basis.
