May 2, 20232 min readSALES & MARKETINGSales Intelligence Vs Sales Enablement: Differences and OverlapsSales intelligence and sales enablement are often used interchangeably, but they represent distinct yet complementary approaches within...
Apr 12, 20236 min readSALES & MARKETINGWhy Is Sales Prospecting So Difficult? You’re Probably Doing It WrongSales prospecting is as important as it is challenging. Without it, your sales pipeline will dry up and leave you scrambling for a fresh...
Apr 6, 20234 min readSALES & MARKETINGHow to Find Commercial Cleaning LeadsCustomer Prospecting Tips That Any CRE Service Provider Can Use For business owners in the commercial cleaning and janitorial service...
Mar 28, 20234 min readSALES & MARKETINGHow to Calculate Cost Per Lead in Commercial Real EstateTwo of the most common metrics that sales and marketing teams use to evaluate how much it costs to acquire new business are cost per lead...
Mar 21, 20235 min readSALES & MARKETING3 B2B Prospecting E-mail Templates + What Makes a Good Prospecting MessageWhen you send e-mail messages to prospects, you’re competing for their attention from dozens, if not hundreds, of other businesses. To...
Mar 14, 20237 min readSALES & MARKETINGHow to Use Social Media to Generate B2B LeadsFor B2B firms, social media platforms are essential tools for brands and businesses to reach out to build their audiences, generate...
Feb 23, 20234 min readSALES & MARKETINGHow Is Technology Changing the Way We Do Business?That headline, “How is technology changing the way we do business,” reads like something from the 1990s, doesn’t it? Back then, the...
Feb 21, 20235 min readSALES & MARKETINGWhat Are The Stages of the B2B Sales Pipeline?Throughout the Biscred website, we use terms like "sales pipeline," "lead pipeline," and "sales funnel" to refer to where someone is in...
Jan 25, 20234 min readSALES & MARKETINGProspecting Vs Lead Generation in CRE Sales: What's The Difference?We use the terms "prospecting" and "sales enablement" a lot on the Biscred website, so in this post, we'll explain what those terms mean,...