How to Find Commercial Cleaning Leads
Business owners in commercial cleaning and janitorial services know how competitive it can be to find new leads.
Biscred was built for businesses that operate in the commercial real estate environment. CRE encompasses more than architects, developers, property managers, and real estate brokers. It includes companies that service CRE, such as pest control companies, solar companies, HVAC companies — and cleaning and janitorial services.
We sought to make these datasets accessible to all types of CRE-related businesses, regardless of size, company age, and type of business. Today, Biscred covers over 663,000 companies and 5.9 million professionals working in CRE.*
Here's how your commercial cleaning business can use Biscred to find prospects to grow.
Find Cleaning Leads in Seconds, Not Hours
Modern prospecting tools pull from large stores of data to deliver business information to your desktop in seconds. The data is live, meaning company information updates continuously, so the lead lists you build stay current instead of going stale.
Building a list of 100 qualified prospects by hand can take hours of searching across the internet. A prospecting platform returns the same list in seconds.
To get started, identify your targets, then build out your digital and traditional marketing. The next section covers how to define those targets.
1. Identify Your Target Market
First, identify your target market. It sounds obvious, but many service providers skip this step. Commercial real estate spans dozens of asset classes, including office, multifamily, industrial, retail, and life sciences, and each one has different cleaning needs and buying behavior. Narrowing your focus tells you who to reach out to and what to say.
Start with a few questions:
Do you want to work with small local businesses, large corporate buildings, or both?
Do you want to service facilities with specialized cleaning requirements, such as labs or buildings that handle hazardous materials?
What is your geographic radius? How far are you willing to travel to service an account?
Answer these, and you've defined your target market. That matters because once you know who you're reaching, you can tailor your outreach to them directly.
For example, life sciences properties (research labs, biotech and pharmaceutical facilities, and other specialized R&D space) demand cleaning crews trained in contamination control and regulated environments. Messaging for that audience should lead with your experience handling those requirements. If you're targeting financial institutions instead, you might emphasize security clearances, bonding, and licensing.
Using those filters in Biscred, we find 388 property management companies and 71,438 contacts in life sciences — a pretty good start for a commercial cleaning business. And, life sciences is just one option: Biscred recognizes 24 asset classes, including data centers, healthcare, hospitality, and office.
2. Apply Geographical Filters
From our Guide to Life Sciences CRE, we know that many biotech and life science companies are located in the Boston and San Francisco areas, so we'll apply those geographic filters to further narrow our search. We find 61 property management companies that operate in life sciences in the Boston and San Francisco metro areas.
Geographic filters can be used at the state level (Massachusetts, California), regional level (northeast, west), cities, and major metropolitan areas.
3. Filter by Property Count
Biscred's database allows you to slice and dice in numerous ways to customize your list to match your target market. In this example, we'll use company size, as in the number of buildings, to refine our search to property management companies with 10 or more buildings. That narrows our prospecting list to a very manageable 24 firms.
4. Other Ways to Filter CRE Prospects
Property count is just one lever. Biscred gives you several other filters to tighten your list, depending on who you want to reach.
Industry. Narrow to the specific type of company you service. Property management is one of many industries Biscred tracks, alongside developers, operators, general contractors, and others.
Company size. Filter by employee count or revenue to separate small local operators from large corporate accounts, so your outreach matches the kind of business you want to win.
Job function and seniority. Get past a general company contact to the person who actually manages vendor and facilities decisions. Biscred's functional area filters include Operations / Facilities and Property Management, and you can layer seniority (executive, senior, mid-level) on top to reach the right decision-maker at each firm.
Company keywords. Search against terms found on a company's own website to surface firms that describe themselves the way your ideal customer would.
Stacking a few of these filters turns a broad list into a short, qualified one, so your team spends its time on accounts worth pursuing rather than sorting through names.
Should You Buy Commercial Cleaning Leads?
The market for commercial cleaning contracts is competitive, and buying a generic lead list rarely gets you ahead. What you need is targeted data: the right companies, the right contacts, and the filters to find them.
That's what Biscred is built for. It combines people-level contact data with CRE industry and asset class data so you can build a prospecting list around the accounts that actually fit your business.
Instead of chasing every name in a market, you narrow your search to the property management firms, asset classes, and decision-makers most likely to need your cleaning and janitorial services. Request a demo to see how it works.
*Biscred continuously updates its database. Numbers reported throughout our website represent a snapshot in time.
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