Best Way to Get Commercial Roofing Leads

In this post, we’re diving into how you can grow your commercial roofing business by generating more leads. We’re not going to cover the basics of selling — you’re already a pro at that. Instead, we’ll dive into how you can take advantage of modern databases and marketing techniques to direct more potential customers to do business with you. 

Traditional Lead Generation Methods

You may already employ some of these “classic” lead generation methods:

• Paid ads

• Your network

• Lead services for roofing (paid or free)

• Roofing services bidding websites

To be clear, we’re not suggesting that you stop generating leads through these methods. If it’s working, all the better. In fact, you’ve already probably seen the benefits of mixing multiple lead generation methods into your marketing portfolio. These alternative lead generation methods fit perfectly into that portfolio. 

Many of these techniques involve using Biscred, which is the best way to build a prospect list for commercial roofing leads. Biscred connects your roofing company with builders, contractors, CRE developers, and specific key movers throughout the CRE industry.  

If you’re interested in learning more about how Biscred works, schedule a demo to see how Biscred can be used to generate commercial roofing leads. 

Read about a CRE case study from BridgeInvest and how they doubled their CRE loan originations from $300 million to $600 million using Biscred. 

Best Alternative to Buying Lead Lists

In this section, we’ll show you how to use Biscred specifically in commercial roofing. Biscred contains information about more than 421,000 companies and over 3.4 million professionals in the CRE industry. We’ll show you how you can use smart datasets to get in contact with thousands of CRE companies that need your services. 

Step 1: Filter by industry

What is your ideal customer? In the company criteria, we set our filters to developers, general contractors, and property management, which results in 64,779 companies and 765,872 CRE Professionals across the U.S. (Learn more about how Biscred categorizes these industries here.

Step 2: Add a filter to locations

So many prospective clients may be exciting, but also overwhelming, so let’s narrow your search to the Southwest (specifically, Arizona, New Mexico, and Nevada) = 2,889 companies, including 2,268 in Texas, 529 in Arizona and 92 in New Mexico. 

Step 3: Narrow to asset class

This is still a lot of prospects. So let’s look at your companies. What kind of roofing do you specialize in? In the company asset experiences section, we can, for example, narrow our search down to retail and get 3,922 companies in Texas, Arizona and New Mexico. (Learn more about Biscred’s CRE asset classes.)

Step 4: Apply more parameters

If your results aren’t relevant enough to your business, you can narrow your search even further by filtering even more parameters, such as:

• Cities (i.e., Phoenix, Houston, Santa Fe)

• Keywords for companies (i,e., malls, shopping centers, big box retailers)

• Size of company by number of contacts (or employees) and properties managed/owned

The smarter you target your leads, the more relevant the developers, general contractors, property managers, and any other firms will be to your business. If you’ve got a specialty, we’ll connect you with the businesses that need your services. 

Commercial Roofing Lead Gen vs. Smart Prospecting

Again, you can keep your other lead generation strategies, but smart prospecting avoids putting all of your bets on one horse. Using a smart prospecting method gives you a leg up on your competition and replaces purchased lead lists for several reasons:

1. Limited lead quality: A purchased lead list may throw as many contacts at you with no regard for their quality, relevancy, or even accuracy. You’ll receive thousands of contacts that may not even align with your business goals. This ends up costing your roofing company more than it’s worth. 

2. Missing firms: There are plenty of businesses out there that may just not be on a purchased lead list because they didn’t opt in to collection. Smart prospecting doesn’t run this risk, as we find the leads for you. 

3. Outdated information: A purchased lead list isn’t flexible to the modern era. As companies shift around employees and change specializations, lead lists often aren’t updated. A lead gen list can be completely outdated or contain contacts that are inaccurate for what they’re listed as. 

4. Lack of customization: You’ll struggle to find a lead list specifically for CRE roofing, as lead lists typically aren’t tailored to specific industries. 

5. Trust building and credibility: A lead that you reach out to may avoid doing business with a firm that used a purchased lead list. 

   
   

Biscred changes the way companies with specific niches like commercial roofing can find business opportunities. We make the lead generation process far easier and more efficient for your company. Once you’ve found a few potential leads, read more on our guide for building client relationships over traditional cold calling. 

Ready to Get Started?

Biscred grants enhanced data for your existing CRM. We fill the gaps in your lead gen and cater to specific niches like commercial roofing. 

Ready to try Biscred? Contact us to schedule a demo. 

Boost Your Commercial Roofing Sales In 3 Steps 

1. Narrow your target market: What’s worked in the past for your company? What matters for your business to be successful? Some factors to consider:

   1. Location

   2. Project asset class (retail, parking, industrial)

   3. Project type (repair, replacement)

   4. Size and budget of project

   
   

You’ll also have to think about what to exclude from your search. Consider whether the company you’re doing business with has LEED certification, how new their business is, or how large they are. 

2. Create your inbound lead generation channels: Once you’ve got some eyes on your company and its services, you want to make sure they have a reason to stay and somewhere to go. Whether it’s an informative post on your services, a successful case study, or white papers about roofing, you’ll want to direct your leads down the sales funnel. We recommend content that informs, educates, engages, and encourages CRE professionals to do business with you. 

3. Use outbound lead nurturing channels: If you’re curious about these inbound/outbound terms, you can learn more about inbound vs outbound leads here. Your outreach tactics need to be varied and personalized based on the interests and needs of the firms you’ve identified in your first step. Showcase how your firm’s expertise is directly relevant to their needs. Nurture these leads and engage them over time so that you’re building up regular communication and establishing trust with them. Our eBook series on CRE growth strategies goes into depth on generating leads and marketing communications.