How a Leading Insurance Brokerage Closed $600K in New CRE Business in Just 3 Months
When a leading insurance brokerage set its sights on growing its commercial real estate book of business, they ran into a common challenge: finding qualified prospects in multifamily.
Their traditional methods were too slow and imprecise to scale. They needed a better way to identify the right people—fast.
The Challenge: Reaching the Right Multifamily Prospects
The team knew the multifamily sector was a strong growth area, but connecting with the right decision-makers was taking too long. Outdated databases and generic prospecting tools didn’t offer the precision they needed.
They needed to:
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Find accurate contact data on CRE decision-makers
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Focus outreach on multifamily and affordable housing
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Scale lead generation without sacrificing personalization
The Solution: Targeted CRE Prospecting with Biscred
The brokerage turned to Biscred to modernize their strategy. Using CRE-specific filters—like building count, asset class, and company type—they quickly built lists of qualified owners, operators, and developers.
With high-quality contact data in hand, they launched targeted email and ad campaigns that hit the mark.
The Results: $600,000 in New Business
Within just three months, the firm had already closed $600K in new business. With faster prospecting and more accurate targeting, their pipeline is now full of deals that fit their ideal client profile.
“Finding prospects in the multifamily space has never been easier. Biscred is a no-brainer if you’re doing business in commercial real estate.”
— VP, Real Estate & Development, Newfront Insurance